SUMMER COCKTAIL PARTY

DESCRIPTION

A summer hero event for club members and VIP's.

 

KEY OBJECTIVES

Increase visitation and length of stay.

Increase customer retention and reactivation.

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ROLE

Creative oversight for entire event.

From concept, styling, graphic design, stakeholder management, sourcing suppliers and overall event management.

 

OUTCOME

The pink Cadillac created a stir on the street providing unique photo opportunities. Bespoke canapé and cocktail menus were created with specialty beverages given themed names.

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All assets, event decorations and floral arrangements were selected inline with event theme and colour palette for a cohesive finish. Items were carefully curated to accommodate the venues security cameras.

 

A live acoustic duo performed on the night, with a DJ playing between sets and later into the evening.

 

Once the event concluded guests continued to stay on in the club's casino and restaurant.

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RESULTS

Event guests contributed to 55% of the overall revenue for that night and accounted for 58% of the members on the property for that day.

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​​​​​​​​​Photography by Karolina Krasuska

Floristry by Amarante London

Pink Cadillac from L.A. Limos